Hi! I understand you’re seeing a prompt to set up a profile on the Marcus Theatres & Movie Tavern app and you're wondering if this is a new thing. Yes, as of 2023, the app has introduced a new and upgraded user profile setup. This change helps provide a better user experience by allowing you to create a custom profile with your preferences, which can make navigation easier and let you access all your information quickly. It also ties into their loyalty program, Magical Movie Rewards, so setting up a profile can help you manage your rewards and tickets more efficiently.

If you haven’t set up a profile before or if the app updated recently, this prompt is part of the new setup experience. I can guide you through creating your profile if you’d like.

Would you like me to walk you through the profile setup process on your iPhone, or do you have any questions about specific parts of the app’s changes?