Hi there! I understand you're seeing that spinning wheel and the movies on your Hallmark+ app aren't starting properly on your iPhone running iOS 18.6. Let’s see if we can get that sorted out together.

First, to get a better picture:
- Is this happening with all movies or specific ones?
- Have you noticed if the app sometimes starts and then spins later during playback?
- Have you tried restarting the app or your iPhone already?

While you check on that, here is a step-by-step approach based on common solutions that often help clear up this issue:

1. Force Quit and Relaunch the App:
- Swipe up from the bottom of your screen and pause to view the app switcher.
- Find the Hallmark+ app and swipe it up to close it fully.
- Then, reopen the app and try the movie again.

2. Restart Your iPhone:
- Hold the side button and either volume button until the power off slider appears.
- Slide it to turn off.
- After the phone shuts down, press the side button again to turn back on.

3. Check Your Internet Connection:
- Make sure your Wi-Fi or cellular data is strong and stable.
- If you’re on Wi-Fi, you might want to toggle it off and on, or try a different network.

4. Update or Reinstall the App:
- Visit the App Store, search Hallmark+, and check if there is an update available. Installing the latest version may fix bugs.
- If no update or the problem persists, uninstall the app by holding its icon and tapping 'Remove App,' then reinstall it from the App Store.

5. Log Out and Log Back In:
- Sometimes refreshing your login session resolves loading problems. Go into your Hallmark+ app settings, log out, then log back in.

If you want, I can guide you step-by-step through any of these. Also, if you’ve done some or all of these already, just let me know so we can skip ahead to a different approach.

Are you ready to start with these, or is there anything specific about your issue you'd like to share first?